项目背景与目的 Background & Objective:
本次活动设计以「宗亲同心 · 传承共荣」为核心理念，结合传统宗族文化精神与现代活动视觉设计语言，打造庄重而具时代感的整体形象系统。整体风格强调“凝聚力、尊贵感、仪式感与文化传承”，突显天下卢氏宗亲团结一致、共建宗祠的重要意义。
在视觉表现上，采用稳重典雅的色彩体系，融合象征家族根源与延续的传统元素，并以清晰有序的版式结构强化活动信息的传达效率，使来宾在不同场景中皆能感受到统一、专业且具辨识度的品牌形象。
The overall design is guided by the core theme “Unity of the Clan · Heritage and Prosperity”, blending traditional clan cultural values with a contemporary event visual language. The objective is to create a visual identity that is dignified, cohesive, and culturally meaningful, reflecting the unity of the global Lu clan and the shared mission of preserving and developing the ancestral heritage.
A refined and elegant color palette is applied to convey respect and solemnity, while symbolic elements inspired by lineage, continuity, and tradition are integrated to enhance cultural depth. Clear layout structures and consistent visual hierarchy are used to ensure effective communication across all media formats, providing guests with a seamless and professional visual experience throughout the event.
设计内容 Scope of Design:
- 电子屏幕视觉设计（活动主视觉、流程画面、赞助鸣谢等）
- 晚会杂志设计（活动介绍、宗亲故事、赞助单位、纪念内容）
- 主舞台背景板设计（Backdrop Designs）
- 大厅电子屏幕设计（Lobby Screen 1920px × 1080px）
- 公告栏设计（Notice Board）
- 筹委会组织架构海报设计（Organization Chart Poster）
- 剪彩带设计（Cut Ribbons）
- 演讲台贴设计（Speech Podium 71mm × 104mm）
- LED screen visuals (main event visuals, program flow, sponsor acknowledgements, etc.)
- Event magazine design (event introduction, clan stories, sponsors, commemorative content)
- Main stage backdrop design
- Lobby screen design (1920px × 1080px)
- Notice board design
- Organizing committee structure poster design
- Ribbon cutting design (Cut Ribbons)
- Speech podium sticker design (71mm × 104mm)
本项目通过系统化的视觉整合设计，确保线上与线下物料风格一致，不仅提升活动的整体专业度与仪式层级，也进一步强化宗亲文化的认同感与纪念价值，为六周年庆典留下具象而深刻的视觉印记。
Through a systematic and unified visual design approach, this project ensures consistency across all online and offline materials, enhancing the professionalism, ceremonial atmosphere, and brand recognition of the event. It also strengthens the sense of belonging among clan members while creating a lasting visual legacy for the 6th anniversary celebration.
